McLaren, Fisker-branded private label auto finance companies

McLaren and Fisker announced this month that they had branded their individual auto finance companies – private label programs that look like captive finance companies but are backed by Chase.

The McLaren Financial Services brand is now in place for the supercar maker’s loans and leases, and an associated website for online payments and statements is live under that name.

“It’s the first time we’ve done this and it’s above all to promote the brand and visibility with our [high-net-worth] customers and emphasize our approval of the products offered to our customers,” spokesperson Roger Ormisher wrote in a July 6 email.

Fisker said July 7 that it expects Fisker Finance to begin closing deals in the fourth quarter, coinciding with the start of production of the Ocean Electric, its first vehicle, in November. On July 1, Fisker began accepting $5,000 deposits on the limited-edition Ocean One variant of the SUV.

“Fisker is first and foremost a digital car company, focused on a seamless customer experience every step of the way,” CEO Henrik Fisker said in a statement. “Providing financing options on our digital platform, including financing factory-installed options, is part of providing our customers with a completely hassle-free and time-friendly experience.”

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