Percent launches synchronization platform for specialist finance companies, further revolutionizing the way businesses raise debt capital

The platform, designed for disruptors and alternative lending innovators, is the first of its kind in the multi-trillion dollar industry

Published: October 13, 2021 at 8:00 a.m. EDT

NEW YORK, October 13, 2021 /PRNewswire/ — Percent, the financial markets platform transforming a multi-trillion dollar lending industry, announces the launch of its comprehensive Sync platform to further accelerate the growth of leading fintech lenders and finance companies. most innovative of today as they continue to disrupt the industry.

For more information, visit the Percent website at

After having noted $12.5 million in a Series A financing last April in a round co-led by White Star Capital and B Capital Group, the three-year-old capital markets infrastructure provider focused its efforts on creating Sync, a one-of-a-kind comprehensive software and service suite for specialist financial firms. The launch of Sync reflects Percent’s recent successes in helping new institutional issuers secure more than $284 million in financing, bringing the same unparalleled access and set of tools to the entire private credit industry on a revolutionary open platform.

“Since launch, we’ve listened to our creator partners about the kinds of tools and technologies that would best serve as a catapult for growth,” says Nelson ChuFounder and CEO of Percent. “Sync is our answer. Specialty finance companies are the heart and soul of our business, and we’re excited to now offer this transformational product designed with features to solve the top problems lenders face throughout of their lives in the debt capital markets.”

The launch of Sync enables fintech lenders of any size on Percent’s platform to raise the most flexible debt capital at low cost through dynamic market pricing and standardized terms. In a multi-trillion dollar industry plagued by inefficiencies, Percent and its Sync platform are setting the benchmark for streamlining the growing non-bank lending space.

“Sync was developed to give our partners seamless access to a wealth of market data on how other transactions are priced and the true market demand for their assets,” says Gary Reifmanpercent product manager. “At the same time, they can also use the platform to raise debt capital and scale those issues with ease. Lenders can now watch their order book build in real time, capitalize on the tools of Percent’s bespoke workflows to ensure full compliance across all market participants, and empower their team with the power of Percent’s best-in-class capital markets team.”

About percentage

Percent is a global leader in financial infrastructure solutions. Founded in 2018, the company leverages proprietary technology, integrations and data to bring unprecedented transparency and efficiency to lenders and credit transactions. Percent’s innovative ecosystem enables lenders of any size to raise the most flexible debt capital at low cost through dynamic market pricing and standardized terms. To date, its platforms have powered over $600 million in transaction volume in a multi-trillion dollar lending market.

For more information, visit Percent’s website and follow the company on Instagram, LinkedIn and Twitter.

Media Contact:
Victoria Castelbuono
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