Startup Job Spotlight: CFO at Uberflip

With startups at the forefront of Canadian innovation, every day, BetaKit is doing its part to help fill the talent gap with our BetaKit Job Board.

To highlight some of the best places potential employees can work across Canada, we’ll spotlight a startup each week to find out what makes their business tick.

At the moment, Uberflip is recruiting a finance manager. We spoke to Uberflip’s Vice President of Finance, Braedon Hebert, about the best parts of working there.


What is the first thing you say to employees to motivate them on the first day?

One of the first things someone would be introduced to is the culture of our co-founders. We’re big on HUSTLE here at Uberflip, and someone would start drinking our pink Kool-Aid while being walked around in our cultural platform.

What are the advantages of the company?

With our product, we believe that a better experience equals a better result, and so does our environment. People can expect a relaxed workplace – we work our best when we’re comfortable, so we’ve thrown all sorts of dress codes to the wind! People can also expect plenty of beer and snacks, as well as regular team events. Whether it’s watching the Jays game or throwing axes, our team always knows how to relax after doing something!

What makes the finance team so dynamic?

We are a small team that is part of a growing company. We have to deal with typical financial issues such as closing the books, pursuing overdue payments or creating a new forecast, but with our small team there is a good range of experience across all of these financial functions and accountants. We also get involved operationally with other groups such as our sales or customer success teams, which is always great.

How do you contribute to the personal and/or professional growth of your team?

We actually use a tool created by another great Canadian company called 7Geese, which allows us to recognize each other, set OKRs, and have open and transparent communication regarding what we’re working on. If someone really kicks ass, they’ll get a shout out to let the whole team know. In addition, everyone has the opportunity to set personal goals and link them to the whole department and organization, which allows the whole team to stay on the same page and strive to do their best.

What is your favorite thing about working at Uberflip?

People of course, but it’s the obvious choice! What I like compared to my previous experiences is really being able to see the tangible results of my efforts. It’s motivating to feel like you’re part of a team and adding value instead of just keeping score. Plus, I’m able to regularly banter with the whole team, which people seem to enjoy – or at least pretend to.

The BetaKit Job Board is free with a “pay what you want” option. All the money donated by companies posting on the job board goes directly into the BetaKit.Fundthat will be invested in events or initiatives that give back to Canada’s startup community.

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